SXSW Interactive 2014 takes place in Austin from March 7-11. Brian will be in town and hopes to meet with you at one of the following locations or events….

Thursday, March 6th

8:30 – ?: Annual Calm Before the Storm Party, Gingerman

Friday, March 7th

ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B (NOTE: Happy Hour is at 4:30)
A great place to connect with other digital influencers throughout the show. With awesome WIFI, power, dedicated programming, music, food and drinks, Paypal and Techset social media lounge serves as your home base for the entire SXSW experience.

1:50: Brand Innovators, Keynote – Why Digital Transformation Takes You, Lamberts, 401 W 2nd St.
Brian Solis has just completed a year-long Altimeter research project that studied how leading companies are approaching digital transformation, what it is, and what it takes to bring about change. He’ll share some highlights prior to the official release of the report and also take your questions to help you go back and lead the way.

9:00 p.m. – 12:00 a.m.: TechSet Hosts the 7th Annual Opening Night Party, Parkside, 301 E. 6th St.

Sponsored by Brandwatch, DynamicSignal, MSLGroup:

Saturday, March 8th

ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B (NOTE: Happy Hour is at 4:30)

12:00 – 1:00: HootSuite hosts Brian Solis booksigning (FREE BOOK!), 508 Tequila Bar, 508 E. 8th Street
HootSuite is offering you a chance to meet Brian Solis and pick up a complimentary, signed copy of his new book What’s the Future of Business (WTF). In his latest work, Solis explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth.

3:30 – 4:30: SXSW Official, Moving Beyond Simple Urban Transportation Fixes with Zach Ware of the Downtown Project,  Hilton Austin Downtown Salon G 500 E 4th St

The celebrated companies changing how we move in a city take the fundamentals of an old system and make it slightly better. Uber makes taxis better, Lyft makes becoming a driver easier, Zipcar makes car ownership easier. What happens when you redefine the foundation of why people move in a city and focus on building a system around a promise and a methodology of solving problems rather than providing cars?  This conversation will explore the foundation of the idea and why we believe the future of mobility is less about cars and more about solving problems, it’s about digging deeper and solving the less obvious problems.

Sunday, March 9th

Note: Daylight savings

ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B (NOTE: Happy Hour is at 4:30)

2:30 – 3:30: Vocus Hosts a Book Signing  with Brian Solis (FREE BOOK!), Iron Cactus, 6060 Trinity St.
Get a free copy of WTF! to read on your flight home 🙂

Monday, March 10th

ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B (NOTE: Happy Hour is at 4:30)

11:30 – 12:30: Spredfast Hosts a Panel with Brian Solis, “Breaking Though the Noise in a World of Over-Sharing,” Stubbs, 801 Red River
The social media landscape is no longer defined only by first-generation social networks such as Facebook, Twitter, and LinkedIn. With millennials turning to new social networks and smartphone adoption nearing 60 percent of all American adults, a whole new wave of mobile-social applications has emerged. Today there is a social network for everything – from Instagram and Snapchat for photos, to Vine and Keek for videos, and Quora and Jelly for Q&As. Even Forbes recently launched its own mini social network called Stream.  With the fracturing of the social space, brands need a new roadmap to connect with consumers on the social web. Most social networks are now offering multiple types of paid advertising, adding new areas of opportunity and challenge for brands to figure out where to spend their social ad dollars for the biggest impact. Meanwhile, brands also face new challenges to getting their organic content seen and shared in today’s noisier, more frenetic social world.

Tuesday, March 11th

ALL DAY: Techset/Paypal Social Media Lounge, Austin Convention Center, 4th Floor – Rooms 19 A & B