The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that Brian Solis, principal analyst, Altimeter Group and best-selling author of “What’s the Future of Business,” will be the opening keynoter at the Email Evolution Conference, which will be held January 22-24, in Miami, Florida.

Solis is globally recognized as one of the most prominent thought leaders and published authors in new media.  He joins a distinguished array of keynote speakers, including:  David Daniels, CEO & Co-Founder, Relevancy Group; Robert Schwartz, global managing director, Team IHG at WPP; Linda Woolley, president and CEO, DMA; Matt Spielman, chief marketing officer, Return Path; and Ryan Phelan, vice president, Global Email Strategy, Acxiom.

“We couldn’t be more excited that Brian will be joining our already impressive array of keynoters, representing some of the brightest marketing minds and experts in the field — and that attendees will have the opportunity to learn from such a highly regarded digital analyst, sociologist, and futurist,” said Lisa Brown Shosteck, eec’s managing director.

EEC Keynote Highlights:

Thursday, January 23

9:00 – 10:00 a.m.
Opening Keynote:  Empowering Your Customer Relationships
Brian Solis
Principal Analyst
Altimeter Group

4:00 – 5:00 p.m.
Keynote Panel:  Empowering the Data-Driven Future
Panelists:
David Daniels
CEO & Co-Founder
Relevancy Group

Robert Schwartz
Global Managing Director
Team IHG at WPP

Linda Woolley
President and CEO
Direct Marketing Association

Friday, January 24

8:30 – 9:30 a.m.
Keynote:  Email’s Leadership Imperative: Understanding Data to Build the Customer Mosaic
Matt Spielman
Chief Marketing Officer
Return Path

12:45 – 2:15 p.m.
Keynote:  What, If Anything, Did We Learn Today?
Ryan Phelan
Vice President
Global Email Strategy
Acxiom

For more information about the EEC Conference, and to register, please click here.

For information about obtaining a press pass for the conference, please contact Susan Taplinger at staplinger@the-dma.org.

About eec

The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.

Our mission is to be the voice of the email marketing community, and the source of knowledge and expertise for new entrants and seasoned practitioners. We provide education programs, networking and knowledge sharing through events, and best practices guidance through special interest groups, and bi-weekly publications. We help set the standards for ethical practices for email and digital marketers, and the entities that serve them.

We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Advisory Committee and Subcommittees: www.emailexperience.org. 

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.