PSFK, a leading media authority on Design, Advertising and Digital Media, interviewed Brian Solis on his ideas around the future of experiences introduced in his latest book, #WTF.

Macala Wright lead the interview and introduced it this way…”In today’s digital age, consumers expect more from the business they support and the products they purchase. Consumers not only expect great brand experiences, they believe they’re entitled to them. Experience are now directly tied to aspiration and intention, creativity and technology are merely the enablers. In his new book, What’s The Future of Business, Brian Solis, the principal of The Altimeter Group, takes marketers through matrix of designing and connecting for consumers.”

Read PSFK for the full interview.