I’m so excited. As I type, I’m moments away from heading to SFO to visit Tokyo for the first time in years…

Shortly before the official launch of What’s the Future of Business, I spent several weeks writing new chapters for The End of Business as Usual.

Why?

I’m proud to announce that it’s finally the End of Business as Usual in in Japan!

The new book features new content specific to the Japanese economy. But that’s not all. It also has received a new title and cover design.

Introducing… エフェクト = EFFECT

Mr. Natsuno, a board member of Nico Video and professor at Keio University contributed a special message at the beginning of the book. Thank you Mr. Natsuno…

There will be a special presentation and press conference to celebrate the occasion. The event will take place in Tokyo at the Place Hotel, 1-1-1 Marunouchi, Chiyoda-ku.

The book is also available now on Amazon.

I would very much like to thank Hide Hashizume and Eiko Hashizume for all of their work and support over the last year on the book and this event. Also, thank you to Mr. Kanayama for his work in translating the book. It’s more than exciting to finally have completed エフェクト and to have the privilege of bringing it to Japan personally.

ありがとう
Arigatō

#EFFECT

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