Madison Gray of Time reached out to Brian Solis to understand how social media added to the network effect that ultimately led to the “Justice for Trayvon Martin” movement. Here are some of Solis’ thoughts from the article, “Social Media: The Muscle Behind the Trayvon Martin Movement“… Knowledge of the Trayvon Martin case spread slowly at first. But online petitions, plus millions of tweets and Facebook “likes,” made the country take notice. “What we’re talking about here is what social…
Billy Corgan Joins Brian Solis at SXSWi to Discuss the End of the Music Business as Usual
In one of the most anticipated events of South by Southwest Interactive, Billy Corgan of the Smashing Pumpkins joined author and analyst, Brian Solis, to discuss “No More (Music) Business As Usual.” The one-on-one conversation centered around key themes of Solis’ book The End of Business as Usual which challenges brand to adapt and thrive amid market disruption. And the music industry has undeniably experienced disruption like few others. Corgan took the music labels to task for failing to adapt…
Enterprise Social Networking is More Than Facebook Behind a Firewall
We see everyday what’s possible with social networks for improving customer engagement and experiences? Can the same be done with internal social networks for improving employee engagement and experiences? In the many years of helping businesses align business objectives with social and new media strategies, there is one thing that always introduces difficulty into the equation, employee engagement. At some point in the development of any strategy, employee and stakeholder input is critical to ensure relevance and ultimately success. While…
The Importance of Brand in an Era of Digital Darwinism
Part of an unpublished appendix for The End of Business as Usual… Think of your favorite brand, and the first thing to come to mind is likely a logo, such as the Coca-Cola scripting, a tag-line, such as Nike’s “Just do it,” or a jingle – remember the Oscar Meyer Wiener song? These may be the aspects of a brand you remember, but they are no longer the most important aspects of branding today. Identity, persona, essence and promise, are…
SXSW News: Billy Corgan Joins Brian Solis to Discuss The End of the Music Business as Usual
When I originally outlined my presentation for SXSW, my plan was to set the stage for a passionate and engaged conversation by sharing the inspiration for my new book, The End of Business as Usual. The more I thought about it, I realized that I could do more. To me, SXSW is a celebration of culture, art, innovation, and vision. The End of Business as Usual isn’t just about “business,” it’s about the end of everything “as usual.” So, I…
Expert Review: Tony Hsieh on The End of Business as Usual
What follows is an expert review written by Tony Hsieh, NY Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. This book [The End of Business as Usual] covers an important concept for businesses everywhere. The future of business isn’t just about the latest technology, it’s about market disruption and how an organization recognizes and adapts to new opportunities. Without adaptation, businesses will fall to “digital Darwinism“, as Brian says. Consumer behavior is changing and, as Brian observes,…
