Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report. However, I will share a few interesting findings as they come up starting with this one…
The Top Marketing Sites for Social Media Marketing Trends
We asked participants to share their favorite sites, blogs, and newsletters for learning the latest about social media marketing trends.
1. Mashable earned the top spot with 82%
2. Techcrunch followed with 61%
3. AdAge earned the third spot with 54%
4. emarketer – 44%
5. Brandweek – 36%
6. MarketingProfs – 27%
7. SmartBrief for Social Media – 26%
8. Altimeter Group – 26%
9. MarketingSherpa – 21%
10 ClickZ – 20%
We also asked survey respondents about the role they play within their organization. The titles reflect the state of social media within business and the importance executives place in information related to new technology and trends.
Corporate Marketing Managers represented the largest group of individual respondents with 16%, but a three-way tie followed closely behind with participants representing Corporate Presidents/CEO’s/Principals, Directors of Marketing, and Agency Presidents/CEOs/Principals.
What do you think? What are your favorite resources for social media?
Stay tuned for the report on Social Advertising next week! To read our first report, please follow the link: “Brands Pursue the Social Consumer.”
About Pivot
The Pivot Conference is designed for brands and their agencies and will take place October 17th and 18th in New York. This year’s theme focuses on an important shift in marketing as brands respond to “The Rise of the Social Consumer.”
If you’d like to join us, you can register here. Please use SOLISVIP for a special 20% discount. Contact Mike Edelhart at medelhart@pivotcon.com to inquire about sponsorships.
Connect with Brian Solis on Twitter, LinkedIn, Facebook, Google+
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The New ENGAGE!: If you’re looking to FIND answers in social media and not short cuts, consider either the Deluxe or Paperback edition
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I am based in the UK, I find Econsultancy and Smart Digital Insights good.
Indeed. Good call!
Hi Genial Joe! Thanks for the shout out to http://www.smartinsights.com and http://www.econsultancy.com in the UK. At SmartInsights we aim to filter, so just to take the “actionable insights” from this top 10 that really matter – for marketers who don’t have time to scan everything on Mashable!
I also +1 http://www.socialmediaexaminer.com – for great practical advice and insights.
very nice article
MediaBistro? I love their social times blog.
Hey Robyn. Good one. Keep em coming!
Social Media Examiner, has some amazing content. That’s one of my favorite go to sources.
Karl, yep! Good add!
Definitely! Michael Stelzner is really doing a great job over there. What I like best about Social Media Examiner is almost everything is “roll-up-your-sleeves” practical “do-it-right-now” kind of advice.
Lee Odden at TopRank Blog always has some useful insights – and a broad spectrum of topics too.
Agree!
Robyn!!! 🙂
i agree
Seriously? Emarketer does not have any obvious links to facebook, twitter, linkedin?
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I think that AllFacebook should be on this list
SocialFresh, OneForty, and Convince & Convert are three other sources that come to mind =).
I think so. 🙂
+1 for Social Media Examiner … also, the Anti Social Media can be snarky, but there’s always a core of practical reality at the center of each post
Great post thanks
Mashable = Walmart of Tech/SM blogs. Maybe 1 in 10 posts are useful.
Definitely agree Alex! My own (slightly snarky) comparison:
Mashable = USA Today (or maybe US Weekly), TechCrunch = The New Yorker
or NY Times (both pretentious as are all things New York), AdAge =
Women’s Wear Daily (not as interesting if you aren’t any industry
insider)
Yep. Are you on G+ yet?
can i get your email contact now
Mashable is in my bookmark. When I am boring, I read it and find some tips, news for update the latest technology. +1 for Mashable
Great efforts. From the list above, mashable is on the top.
Great post, looks like I have a few new blogs to add to my reader!
Great post, looks like I have a few new blogs to add to my reader!
I agree! Social Media Examiner all the way. There are many other sites (the ones listed included) that provide wonderful information, but as far as a first place to check–SME. Great content, and always on the ball about new stuff.
-Lacey, SMM for C.A Advertising Solutions
This is not only a great resource, but it’s extremely accurate as well. I read through at least one of these listed publications daily for my marketing research.
I find it interesting that Principals and directors on the brand side of things utilize these top sources more than agency professionals. At least that appears to be the case when you analyze the respondent job titles.
I love Mashable and Social Media Examiner. The social media marketing trends that they share are very interesting yet informative. Just right exactly what I wanted to know. And the best thing is that they never fail to update the readers.
Chris Brogan
Thanks for sharing social media marketing site list , this list help me lot.
SEO Company
Yes Examiner is very good and I have had some success with it.
Great blog nice n useful information , it is very helpful
for me , I realy appreciate thanks for sharing. I would like to read more
information thanks.
Social Media Examiner is very good… And mashable of course!
Very important info and something that could lead to making the right decision.
I love mashable and search engine land. Quite surprised to know that search engine land is not in the list
Hi,
Thanks for give the information. Tremendous concepts on this web site. It’s rare these days to find
websites with data you are seeking. I’m happy I chanced on this webpage.
I will certainly bookmark it or even register for your rss feeds simply
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Quite how I missed this article first time round I have no idea, so apologies for this late post. But well done! Spot on as always.
I am, and always be, a Mashable man but it’s good to see the other worlds out there too!
Your site have some amazing thing to learn, I like it very much.
I think it’s helpful for everyone.
good, thanks
here are many other sites (the ones listed included) that provide
wonderful information, but as far as a first place to check–SME. Great
content, and always on the ball about new stuff.
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Helpful sites for social media marketing, good trends…
Nice
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Mashable is realy a great site for social media marketing. My experience to use this site is almost 5 years i found it very useful for all the business community
This is a fantastic resource site for sure
This is a fantastic resource site for sure
Thanks for sharing list of social media marketing sites.
Mashable has very interesting articles
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Thank you for sharing these top marketing sites for social media marketing trends. I will definitely check them out and be sharing this article to my friends. I actually love Mashable and Techcrunch.
Mashable and Social Examiner is best social media trends sites.
Marketing sites
Nice post. I was checking continuously this
blog and I’m inspired! Very useful information specifically
the final section 🙂 I deal with such info a lot.
I was eeking this certain information for a long time. Thznk yoou and best of luck.