There is certainly no shortage of discussions related to the Social Media Release. It’s like that old saying. For every one person who speaks up, you can bet that it represents a greater collective of sentiment within the public. So, for every post or article on the Social Media Release, you can bet that there are countless PR veterans, emerging professionals, and students are who are intrigued, confused, supportive, or against the notion of a new platform for sharing, distributing, and hosting news and ensuing conversations.
Vocus and The Society for New Communications Research will host a free webinar offering marketing and public relations professionals advice on adapting the press release to meet the evolving needs of traditional and online media.
Titled “The Evolving Social Media Release,” the webinar will be held on Tuesday, March 4, 2008 at 2:00 pm ET. To register for the webinar, click here.
According to the official press release, yes there’s a Social Media Release version as well, “The webinar will feature leading social media experts Brian Solis, a SNCR fellow and Chris Heuer as well as experts from top newswires for an open and objective discussion into the Social Media Release. The panelists will examine and debate which elements are most important in the Social Media Release and why, the potential evolution of the Social Media Release as well as the new editorial standards and distribution channels that support this new press release.”
Speakers:
Chris Heuer, Partner for The Conversation Group and Social Media Club Founder
Brian Solis, Principal at FutureWorks PR, Blogger at PR 2.0, Social Media Club Co-Founder
Monika Maeckle, VP, New Media for Business Wire
Thom Brodeur, SVP, Global Strategy and Development for Market Wire
Moderator:
– PRWeb’s Jiyan Wei
So, which format of the SMR will ultimately prevail?
I’m not sure there has to be one way to do any release, whether social or traditional. The discussion, as of right now, only helps improve the foundation for ALL forms of press releases.
Perhaps it’s simply suum cuique, to each his own.
Connect with me on Twitter, Jaiku, LinkedIn, Pownce, Plaxo, or Facebook.
Brian, I have to admit, when I got that invite from Vocus in my inbox, the whole reason I signed up was because of you as speaker. I’m intrigued to hear what you have to say about it.
I’m a big fan of social networking, but I wonder how a social media press release is different from a typical press release. Is it more conversational? Does it render a better ROI? I would think that possibly even the audience reach would be different than say a release on PR Newswire, etc.
Oh–and besides now following you on Twitter, I’ve added you to my blogroll.
Events like this should not be passed up. It’s an opportunity to learn and to hear what other people have to say. It’s a pool of like-minded individuals and creates an atmosphere for sharing insights with one another. This is one learning environment that is sure to thrive since the issue is one that evokes a lot of reactions from people.
Sadly, despite being registered, I had a last-minute conflict and couldn’t attend the live webcast. I didn’t receive an email with an on-demand option following the event – do you know if one is available for those of us who couldn’t make it?
UPDATE: Audio and slides from the Webinar are here: http://tinyurl.com/ytrbns