What Is Influence? – Max Kalehoff explores influence and why it should be a focus of every marketing campaign.

The Immediate Media Age: Of Broadband & Blogs – Om Malik discusses how the face of media has changed creating a new medium of immediacy.

Valley PR Blog, 5 Reasons to Use Social Networks – Linda VandeVrede discusses 5 reasons to use social networks for PR professionals. Features a quote from yours truly.

Social Media: Evolution to Execution – Excellent discussion and overview of Social Media, its opportunities, misperceptions, and challenges.

Can marketing be conversational? Doc Searls brilliant surmises conversational marketing while pondering the its role in human interaction.

Measuring Social Media Efforts – Chris Brogan analyzes the value of measuring and mapping the ROI of social media campaigns.