I almost can’t believe that this day is finally here…
Deirdre Breakenridge and I proudly announce the availability of our new book, “Putting the Public Back in Public Relations: How Social Media is Reinventing the Aging Business of PR.”
The book is in stock at Amazon, the Amazon Kindle store, Barnes & Noble, Safari, and bookstores everywhere.
Deirdre and I spent a good part of the last year pouring our heart, soul, and real world successes and failures into this book, and we only hope that it will help you excel in whatever role you choose to pursue.
This book is written for the those facing the new intersection of all that is Public Relations including PR, media and analyst relations, customer service, product development, social media, brand and community managers, executive management, HR, journalists, bloggers, marketing, advertising, students, teachers, content publishers, and everyone in between.
Book Summary:
PR, as we know it, is a dying practice having evolved away from the public and instead concentrating its energy on broadcasting disconnected messages to “media and analysts.”
What we’ve learned and what we know are quickly fading into irrelevance and obscurity. Reporters and analysts are now sharing the stage with a new generation of influencers. In addition to a still relevant process of media relations, we now need to expand our scope of participation and outreach by also identifying, understanding, and engaging the everyday people who have plugged-in to a powerful and democratized online platform for creating and distributing information, insight, and opinions – effectively gaining authority in the process.
The very people we had always wished to reach through traditional channels are now the very people we need to convince and inspire directly in order to remain part of industry-defining and market making conversations. This is a new era of influence and in order to participate, we have to rewire our DNA to stop marketing “at” audiences in order to genuinely and intelligently humanize our story to connect with real people and the online communities they inhabit.
Putting the Public Back in Public Relations is a critical and mandatory process to shine in today’s social economy. It will help businesses forge meaningful relationships with those who will bridge specific benefits to distinct groups of consumers in order to cultivate a loyal, vocal, and hyper-connected community of customers and influencers.
I sincerely hope that this book helps you…
Looking forward to hearing your feedback.
Bonus: If you happen to live near San Mateo or Palo Alto, please visit Barnes & Noble and Borders for a pleasant surprise.
Kindle Edition
Connect with me on:
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Congrats on the book release, Brian. It’s on my Amazon wish list!
Yes! The death of the corporate media has freed PR to be story tellers to the masses again! Don’t fret about the change. Instead, buy this book, partner with an SEO firm, demand quality content from former reporters, and engage in the great “key word” land grab that makes quality communicators more important now than ever.
I’m very excited to get my copy. Thanks for putting this out and for always sharing great content, Brian.
Congrats on the launch!
I think you hit it right on the head with this book. We’re certainly at a intersection, and in my mind this is an exciting time and nothing to fear. We in PR should embrace the shift and as you say, “rewire our DNA to stop marketing “at” audiences,” and instead focus our attention on building relationships that inspire our communities to be advocates and evangelists.
Looking forward to reading. Thanks for putting it together.
Josh
@intheblack
Looking forward to what is sure to be a good read. Only wish Montreal were closer to San Mateo or Palo Alto, so I could be surprised too! 😉
Congrats to the pair of you.
Brian, I enjoyed your first book, PR 2.0, and am looking forward to reading this one. Congrats to you!
Well.I have a reason to buy a Kindle now 🙂
AM Nichols, let me know what you think when you get it! 🙂
Amy FTW!
Brandon, I really appreciate it!
Josh, thank you! Hope you enjoy it! Let me know…
Michelle, I sure hope so! I’ll sign some copies up there too!
Anonymous, very much appreciated!
Adam, there’s a kindle reader on the iPhone! 🙂
Hi Brian, congratulations! I got the book off Amazon about a few weeks ago and am into my third chapter now. Great stuff!
Key word land grab, and that makes a good story teller! What? let’s write for the key word SEO and put it in the lead, Headline at least 5 times and that’s story telling.
If I understand you correctly Amy, I disagree. If not, tell me what I’m not getting.
I do agree with the idea that companies need a newsroom inside and they need not to be story tellers but they need to have people on staff willing to be journalists. That’s the big news about putting the public back in PR.
Let the company be candid and open up to a journalistic treatment of there own work. That makes them transparent. Let them comment about other aspects of their universe without just pimping their stuff, that makes them a participant not just a shill.
Amen to the book and the concept. Something we all know as public relations professionals–and what LT Public Relations advocates consistently with clients and on its blog. . . http://ltpublicrelations.com/blog/?p=111.
Nice to see it all in one book–it will provide credibility and evidence to our prospective clients about the new role of public relations.
Congrats Brian!
Just ordered my copy as soons as I read the post! Can’t wait!
Cheers,
Matt.
Congrats! This is top of my amazon wish list (hope you made it available on kindle). 😉
looking forward to reading this book and sharing with a couple of my clients.
This is always one of my challenges when explaining “The Shift,” to clients and co-workers! Thanks for the additional ammo.
Scott
@paco_belle
Congratulations on your book release!
Look forward to checking it out.
Lee
Looks like a must-read! Looking forward to reading your insights in book form.
Kudos Brian! Just ordered a copy and am very much looking forward to learning from it. Cheers~
I just placed my order today on Amazon and can’t wait til it arrives!
I never ever read a book where I asked myself more often why the writers used so many words. You got some good points, I have to admit, put could have said the them on about 50 exiting pages (instead of 300 really boring pages). Is there a short version available? If yes, please send me one as I bought the book and have to read it for my executive master program…